A pipe bursts at midnight. Someone picks up.

Plumbing emergencies don’t schedule themselves. A burst supply line, a backed-up main, no hot water on a Sunday — the customer calls whoever answers, and every minute they wait is more water on the floor. Genesis LP answers every one of them, triages it the way your dispatcher would, and books the job before the call ends.

Works with your existing number. No new hardware.

What a missed call actually costs a plumbing shop

The reason isn’t negligence — your techs are under someone else’s sink and your office is closed. The call still doesn’t get answered, and unlike most trades, the problem is getting worse the whole time it rings.

The damage compounds

A burst supply line or a backed-up main gets more expensive every minute it isn’t stopped. The caller isn’t shopping around — they’re calling whoever picks up first.

85%

of callers who don’t reach a business on the first attempt won’t call back.

Source: Numa, 2021 Small Business Phone Report

Always the worst hour

Frozen pipes over a holiday weekend, a Sunday-morning no-hot-water call — they arrive precisely when the office is dark and the vans are parked.

One call, minute by minute

Five minutes between a homeowner standing in water and a job on your schedule. Illustrative — an example call, not a recording.

12:41a

The call lands

A supply line lets go under a kitchen sink. The homeowner calls the first plumber their search turns up.

12:41a

Answered on the second ring

No voicemail, no phone tree, no hold music — at the hour when every other shop's line goes to an answering service.

12:42a

Triaged

Is water still flowing? Is it clean or waste? Is the main off? It asks what a dispatcher would ask, in the order you'd ask it.

12:43a

Damage stopped

It reads the shutoff steps you've given it, so the water stops while the truck is still moving.

12:44a

Address checked

The property is confirmed against your service radius before anything is promised.

12:46a

On the board

Your first available emergency slot, on your real calendar, before the call ends.

Built for how plumbing calls actually go

Sorts the emergency from the estimate

A burst supply line and a dripping tap are not the same call. It asks whether water is still flowing, whether it's clean or waste, and whether the main is shut — then routes on your rules, not a generic script.

Checks the address before it promises

Service area confirmed while the caller is still on the line, so you're not sending a truck across the county for a job you were never going to take.

Books into your real calendar

Live availability, with emergency slots kept separate from scheduled work. The job is on the board before the call ends — no callback queue, no message pad.

Escalates on your terms

You decide what counts as a get-someone-out-now emergency. Those reach a human however you've asked to be reached. Everything else is booked or logged.

What it costs

Most AI receptionist companies make you request a demo to find out. Here’s ours.

Lunar

One AI receptionist, answering your phone and booking work.

$750 one-time setup
$250 / mo retainer
First month at 50% off: $125
  • Phone answering, 24/7
  • Live in 2–6 weeks
  • Your dashboard included

Nova

More of your busywork automated, not just the phone.

Custom add on when you're ready
  • Everything in Orbit
  • Invoicing, reporting, onboarding
  • Dedicated review calls

One emergency callout a month covers it. See full pricing

Questions plumbers ask

Will it tell someone how to shut the water off?

Only if you want it to. It reads from the instructions you give it — if you'd like callers walked to the stop tap before your tech arrives, we script that with you. If you'd rather it stayed off that ground, it will.

Can it tell an emergency from a quote request?

That's most of the job. You define what urgent means for your shop — water actively flowing, a sewage backup, no water at all — and it triages every call against your rules before it books anything.

Will it book work I'm not licensed for?

It only offers what you've told it you do. If you don't run gas fitting or backflow testing, it won't put those on your calendar — it takes the details and flags the call for you instead.

Will it work with the scheduling software I already use?

It books into the calendar you already run. Tell us which one on the intro call and we'll confirm the integration before you pay for anything.

Do I have to change my number?

No. It picks up the line your customers already call.

What happens when it doesn't know?

It takes the details and flags the call rather than guessing at an answer. Every call is logged with what happened, so nothing quietly disappears.

Hear it take a burst-pipe call.

Book 20 minutes and we’ll play you a live AI-answered call for a plumbing scenario you pick — an after-hours emergency, a drain quote, whatever you get most of. If it doesn’t sound like someone you’d put on your phones, don’t buy it.

Book a free 20-minute call