The storm stops at 6am. The phone doesn’t.

After a hailstorm every roof in the area calls the same morning, and one office line can only hold one of them. The rest go to voicemail, and most of those callers ring the next roofer instead. Genesis LP answers all of them, sorts the active leaks from the inspections, and books what’s worth booking.

Works with your existing number. No new hardware.

What a missed call actually costs a roofing company

Roofing demand doesn’t trickle in — it arrives in a few hours after weather, then goes quiet. The crews are already on roofs and the office has one line. That’s not a staffing failure; it’s arithmetic.

It all lands at once

A single storm puts every damaged roof in the postcode on the phone the same morning. One line can hold one caller; the rest hear a recording.

85%

of callers who don’t reach a business on the first attempt won’t call back.

Source: Numa, 2021 Small Business Phone Report

Then it goes quiet

The slow weeks between storms don’t make up for the morning you couldn’t pick up. The season is largely won in the hours right after the weather.

One storm morning, minute by minute

From the wind dropping to a morning of booked inspections, without anyone in the office yet. Illustrative — an example morning, not a recording.

6:04a

The wind drops

The first homeowner goes outside, sees shingles in the yard, and starts working down a list of roofers.

6:11a

All of them answered

The calls that land while another is still running get answered too, instead of rolling to voicemail the way one office line has to.

6:12a

Active leak flagged

Water actually coming through a ceiling is not the same job as missing shingles. It asks which it is, and sorts accordingly.

6:14a

The insurance question, answered

Whether you work with claims, what you need photographed, what happens before an adjuster visits — in your wording, not a generic script.

6:16a

Inspection booked

Onto your real calendar, before the caller gets to the next roofer on their list.

8:30a

You open the laptop

A morning's worth of booked inspections, each one logged with what the caller actually said.

Built for how roofing calls actually arrive

Handles the surge, not just the call

Storm mornings don't arrive one at a time. Calls that land while another is still in progress get answered too — the difference between a booked week and a voicemail box you work through on Tuesday.

Sorts leaks from inspections

Water coming through a ceiling and a few lifted shingles are different jobs with different urgency. It asks which it is before it puts anything on the calendar.

Books into your real calendar

Live availability, with storm inspections kept apart from scheduled installs and repairs, so a surge doesn't bury work you've already committed to.

Answers the insurance question

Whether you work with claims, what you need photographed, what to expect from an adjuster — explained in your wording. It won't interpret a policy or promise what an insurer will cover.

What it costs

Most AI receptionist companies make you request a demo to find out. Here’s ours.

Lunar

One AI receptionist, answering your phone and booking work.

$750 one-time setup
$250 / mo retainer
First month at 50% off: $125
  • Phone answering, 24/7
  • Live in 2–6 weeks
  • Your dashboard included

Nova

More of your busywork automated, not just the phone.

Custom add on when you're ready
  • Everything in Orbit
  • Invoicing, reporting, onboarding
  • Dedicated review calls

One storm inspection a month covers it. See full pricing

Questions roofers ask

Can it actually handle a storm morning?

That's the case it's built for. Calls that arrive while another is still in progress get answered as well, rather than rolling to voicemail the way a single office line has to.

Will it answer insurance questions?

It explains your process — whether you work with claims, what you need photographed, what to expect from an adjuster — using your own wording. It won't interpret a policy or promise what an insurer will cover.

Can it tell an active leak from storm damage?

You define what counts as urgent for your company. Water coming through a ceiling gets triaged differently from missing shingles, and it asks before it books.

Does it book free inspections?

If that's how you work, yes. It books what you've told it to book, on the calendar you already run.

What about the quiet months?

You pay the same monthly retainer whether it takes four calls or four hundred. There's no per-call pricing to watch during a surge.

What happens when it doesn't know?

It takes the details and flags the call rather than guessing at an answer. Every call is logged with what happened, so nothing quietly disappears.

Hear it take a storm-morning call.

Book 20 minutes and we’ll play you a live AI-answered call for a roofing scenario you pick — a leak at 6am, an insurance inspection, whatever you get most of. If it doesn’t sound like someone you’d put on your phones, don’t buy it.

Book a free 20-minute call